AI search visibility
Being cited by ChatGPT, Google AI Overviews, Perplexity, and Copilot, not only ranked in blue links.
A growing share of buyers never reach a results page. They ask an assistant and act on the answer. Generative engine optimisation is the work of becoming the source that answer is built from: making your pages readable to AI crawlers, structuring passages so they can be quoted in isolation, and making sure the facts about your business are consistent everywhere a model might look.
What you get
- AI crawler accessibility check across GPTBot, PerplexityBot, and the rest
- Passage-level rewriting so answers can be lifted cleanly and attributed
- Entity and brand consistency across the sources assistants read
- Structured data and an llms.txt where it earns its place
- Baseline and tracking of how often each assistant names you
- The same work strengthens classic search, so nothing here is a bet
Questions about this specifically
What does generative engine optimisation actually mean?
It is the work of becoming the source an AI assistant's answer is built from, rather than only a result on a search page. Concretely: making sure AI crawlers can read your pages at all, writing passages that can be quoted in isolation without losing meaning, and keeping the facts about your business consistent everywhere a model might look for them.
How do you measure whether this is working?
We baseline how often each assistant currently names you for the questions that matter to your business, then track it over time the same way a keyword rank tracker works for classic search. It is a slower-moving number than search rankings, and we say so rather than manufacture weekly movement.
Is this instead of SEO, or in addition to it?
In addition to it, and mostly the same underlying work. AI crawlers reward the same things classic search does: content that is actually readable, structured data, and pages that answer a specific question well. Nothing done here is a bet against classic search continuing to matter.
Need AI search visibility?
Describe the problem, the system you have today, and the date it needs to be live. We reply with a written scope and a fixed price.