What we learn doing the work. Mostly the parts of search that are unglamorous and decide the outcome anyway.
GEO gets used as a rebrand of SEO, a buzzword, and a specific discipline depending on who is talking. Here is what the term actually covers, what changed to make it matter, and how to tell whether a site is doing it or only claiming to.
Most sites send none of them. Each one closes a real attack, none of them require a code change, and you can verify all four with a single command.
There is a real difference between the crawler that trains a model and the crawler that fetches a page to answer a question. Block the wrong one and you remove yourself from AI search results.
Google renders JavaScript. The crawlers behind ChatGPT, Claude and Perplexity mostly do not. If your content arrives in the browser rather than in the HTML, you are invisible to the fastest growing part of search.
We found this on our own website. Every page told Google its real address was on a domain that did not exist. Here is how it happens, how to check in thirty seconds, and what it costs.
Describe the problem, the system you have today, and the date it needs to be live. We reply with a written scope and a fixed price.
